Welcome to camp Blog Like An Engineer!

Ready to feel organized and aligned in your blogging business?

Blog Like An Engineer is a 6-week self-paced course for travel bloggers who are ready to stop running their business on vibes and start running it on systems!

Each week, we’ll cover a different pillar of a sustainable travel blogging business — content planning, Pinterest, email marketing & digital products, Instagram, and audits & affiliate strategy.

You’ll get six weeks of video lessons, spreadsheets, templates, and AI prompts you can use immediately!

All teaching you how to plan, streamline, and re-purpose your content, so you actually feel like you’re running a business, not just checking off a random to-do list each week.

See you at camp!! ☀️

Laptop mockup for Blog Like An Engineer Camp with text that says "Blog Like An Engineer
I Want to Join!

What does it Mean to Run Your Blog Like An Engineer?

You Have a Strategy + System for Everything

  • Your tasks get scheduled, not just shuffled around
  • Your content gets repurposed, not forgotten
  • Your boring, repetitive work gets handed to AI

Basically, you’ll go from:

Winging it → following a workflow
Starting from scratch → using a template
Storing everything in your head → running it through a system
Doing it manually → letting AI handle it

Woman sitting in the grass with a laptop under tall trees in a sunny park. She is working outside during Blog Like An Engineer Summer Camp.

How Camp Works

As soon as you enroll, you’ll get access to all of the course content, organized into 6 different weeks, that you can tackle at your own pace!

Watch & Learn

Each week includes pre-recorded teaching sessions where I walk you through the strategy and show you my own systems, step by step!

Build & Troubleshoot

Every week includes templates, AI prompts, and action steps for you, so you’re not just learning, you’re building your systems as you go!

Leave With a System

By the end of the 6 weeks, you’ll have an organized workflow for every area of your business, so you can focus on the tasks you love!

Sounds good – Let’s Do This!

Hey Friend! I’m Lana

A full-time travel blogger and a former engineering project manager.

After blogging for 5+ years, I started to feel very overwhelmed with ALL the things I had to do as a blogger: content audits, Pinterest, Instagram, email marketing, digital products… the list goes on.

All of that on top of actually writing? It felt like way too much. Until I realized I wasn’t running my business like the dang engineer I was!

I thrive on organization, spreadsheets, processes, and systems. But I was completely missing that in my blogging business!

Now, I have systems for everything, and I leverage AI to help me re-purpose so I can focus on what I love: traveling and writing about it.

This camp is about helping you build YOUR systems — one that works for your niche, your schedule, and your goals!

I can’t wait for you to learn how to blog like an engineer ☀️

Week by Week Schedule

Week 1: Mindset, Goals, Time, tools, & AI

We’ll kick off camp with the Blog Like An Engineer mindset before diving into goal setting, time tracking, project management, and the software stack you need to run your blog!

Week 2:  Content Planning + Writing Systems

We’ll build a repeatable system for planning, writing, and publishing content on our blog and beyond, including reusable templates and frameworks and how to speed up your writing process.

Week 3: The Power of Pinterest

We’ll walk through how to define your Pinterest strategy (I’ll share mine!) and then dive into developing your Pinterest calendar and templates and how to use AI to automate the process.

Week 4: Email Marketing + Digital Products

We’ll cover platforms, opt-in freebies, automations, and how to start thinking about digital products that complement your content, using AI to re-purpose from your blog.

Week 5: Instagram + ManyChat

We’ll develop a repurposing workflow and organization system for creating social content and learn how ManyChat turns comments into email subscribers and blog traffic.

Week 6: Analytics + Audits

We’ll close out camp by looking at the data! Learn what metrics to look at each month, as well as how to audit your affiliate performance and perform content audits, all while letting AI do the heavy lifting.

Here’s What You’ll Get for $197!

🗓️  6 Weeks of Self-Paced Instruction

6 modules with 4-6 lessons per module that teach you the exact systems and processes for every aspect of my blogging business.

🤖  Full AI Prompts Library

Prompts for every part of your workflow — Pinterest scheduling, content calendar, email newsletters, affiliate analysis, and more.

📁  Weekly Templates + Downloads

Spreadsheets, Notion templates, Canva templates, trackers, automation examples — everything I use, ready to plug in and adapt into your business!

🏕️  A System That Lasts

You’re not just buying 6 weeks of content. You’re building a working system that keeps running long after camp ends!

Sign me Up!

This Camp Was Built For You

  • The blogger who’s been at it for a while: You have posts published, you know your niche, but you feel like you’re running in circles without a clear system. You’re ready to go from “winging it” to actually running an organized business.
  • The blogger who loves writing but not all the extra stuff: You love writing blog posts, but feel like you’re re-inventing the wheel creating content for Pinterest, email, and Instagram. You want that to happen (almost) automatically.
  • The blogger who is ready to level-up with AI (without losing your voice): You know AI is changing the game. You’ve dabbled with it for blog writing and hate the results. But you haven’t integrated it into your workflow to actually make you more efficient.
This is 100% me!!
Laptop in the grass at a sunny park with text on the screen that says "Blog Like An Engineer Summer Camp."

Templates & Bonuses

Every week comes loaded with templates and trackers for you:

  • Blog content tracking spreadsheet (export your posts + organize with AI)
  • Income tracker — time worked vs. earnings for every month
  • Canva templates for Pinterest pins and Instagram carousels
  • Color-coded Notion content calendar template
  • ManyChat funnel templates (simple + advanced versions)
  • Instagram caption and hook examples by post type
  • Freebie + digital product examples for different niches
  • Blog post outline templates for different types of posts

How We Use AI in Camp (Totally Optional)

Every week of camp comes with a set of AI prompts you can use to speed up the tasks that week is teaching, but they’re a shortcut, not a requirement!

If you don’t want to use AI, you don’t have to! But if you do, here’s a quick look at the AI prompts/skills that are included in camp:

  • Week 1: a Time Audit Prompt that compares where your hours go against where your income comes from, and a Quarterly Goal Setting Prompt that breaks a big goal into monthly targets and small weekly tasks.
  • Week 2: a Blog Spreadsheet Setup Prompt that migrates your existing post-tracking data into camp’s Master Blog Spreadsheet, and a Voice-Dump Organization Prompt that takes a messy voice memo and slots the details into your blog post outline!
  • Week 3: a Pin Title & Description Generator built from your actual blog content, a Pinterest Schedule Generator that builds your full pinning calendar, and a Schedule Exporter that pushes it straight into Asana.
  • Week 4: a Pain Point to Product Workflow that turns your blog content into a freebie idea, a digital product idea, and the email sequence that connects them.
  • Week 5: a Blog to Instagram Repurposing Prompt that turns posts into a batch of carousel ideas with hooks, and a Content Calendar Asana Prompt that builds the project to track it.
  • Week 6: a Content Audit Analyzer that walks through a full content audit, and Affiliate Analyzer Prompts (monthly, quarterly, and yearly versions) that turn your booking data into a real performance report.

I want These!

Frequently Asked Questions

There is no live portion to this course! Camp is 100% self-paced. As soon as you enroll, you’ll get access to all of the content, which are organized into 6 different weeks to keep you on track and accountable!

Absolutely! Past campers have taken the course before even launching their blog and said it was absolutely worth it. You’ll actually save yourself lots of wasted time by setting up processes and systems the first time around 🙂

Almost certainly! We’re not covering the basics of how to use these platforms — we’re covering my specific strategy and systems. How to make all of these channels work together, how to re-purpose your blog content for these channels, and how to use AI to automate most of the busy work.

Most tools we use have a free plan (like Canva, Asana, ManyChat, Toggl Track) and most email platforms are all free to start. Some paid tools like PinClicks and premium GPT tiers are optional. We will cover all the details in Week 1!

Each week includes around one hour of recorded content! However, you’ll also get recommended action steps each week to help you actually implement what you learn, which will take up more time than just watching the course lessons.

Immediately after enrolling, you’ll get access to the full Summer Camp portal the moment your payment goes through!

Depending on interest, I may host a live version of this camp again in January 2027. Current campers will be able to join the live calls at a discounted rate so you’re not paying twice if you want to participate!

Because this is a digital program with live access and downloadable templates, I don’t offer refunds. If you have questions about whether this is the right fit, please reach out before purchasing — I am happy to chat!

still have more questions? Contact me!

Your Organized Blogging Business is Calling!

Your blog deserves more than a never-ending to-do list. In camp, we’re building the systems that make it run like a real business!!

see you at camp!